Maureen Stanley

  • Unique Indoor Comfort

    The Assignment I researched and wrote three evergreen blog posts as a freelance copywriter for Brolik Digital Marketing Agency in Philadelphia, PA. Each post translated complex energy-saving concepts into straightforward and actionable tips for homeowners. The content reflected Unique Indoor Comfort’s brand voice and included SEO keyword targeting with strategic messaging that subtly reinforced service…


  • Bristol Myers Squibb

    The Assignment and Completed Copy Bristol Myers Squibb lacked a dedicated website section for its Pediatric Clinical Studies Program. Before this project, caregivers interested in learning more about pediatric clinical studies were redirected to an external website. I was contracted to create content and the visual layout for eight landing pages. My primary role involved…


  • Can Ocular Allergies Cause Eye Wrinkles?


  • Top 8 Winter Skin Care Tips


  • 5 Ways to Prevent Wrinkles Without Botox


  • How to Treat Smile Lines


  • Dermal Fillers: Top 7 FAQs


  • How to Treat Wrinkles Around the Lips


  • Getting an Eyelift Treatment: What to Expect


  • What Causes Eye Wrinkles?


  • Gluten-Free in Philadelphia

    The Assignment Philadelphia, Pennsylvania, is best known as the City of Brotherly Love. However, after visiting (and eating my way through) this city, I happily renamed Philadelphia the City of Gluten-Free Love. I compiled multiple itineraries to serve as a guide for gluten-free travelers navigating this amazing destination.


  • Gluten-Free Community Resources

    The Assignment A celiac disease diagnosis can be overwhelming and isolating. This article guides readers on ways to connect and create a virtual support system by tapping into digital communities.


  • Top 10 Gluten-Free Phone Apps

    The Assignment For the August edition of Gluten-Free Living Magazine, I researched and wrote a list of 10 gluten-free apps to assist readers as they navigated grocery shopping and dining out.


  • Spotlight on Bacon

    The Assignment Some say everything is better with bacon, so for the Spring edition of Delight Gluten-Free Magazine, I crafted a menu fit for bacon connoisseurs. I wrote the article and developed and tested all seven recipes. I served as food photographer for several of the dishes.


  • Gourmet Gluten-Free Recipes for Fall

    The Assignment For the Fall edition of Delight Gluten-Free Magazine, I created a menu with fresh-picked apples as the focus. I wrote the article and developed and tested all five gluten-free chocolate-covered apple recipes.


  • Healthy Living Feature: Vegetarian and Gluten-Free Guide

    The Assignment As Associate Editor, I created this guide for gluten-free readers who are adopting a vegetarian lifestyle. The focus included categorizing the four types of vegetarians and identifying the necessary nutrients. I developed and tested all six gluten-free, vegetarian recipes and served as food photographer on multiple dishes.


  • Autoimmune Connection: Rheumatic Disorders and Celiac Disease

    The Assignment As Associate Editor of Delight Gluten-Free Magazine, I interviewed Dr. Alexander Shikhman, CEO and Founder of the Institute for Specialized Medicine, to discuss rheumatic and non-rheumatic diseases associated with celiac disease.


  • Delight Gluten-Free Magazine

    The Assignment and Completed Copy I first joined Delight Gluten-Free Magazine as a freelance writer and then as the Associate Editor. Despite 1 in 133 individuals (or approximately 1 percent of the U.S. population) being afflicted with celiac disease, it is often misdiagnosed and misunderstood. As a freelance copywriter and Associate Editor, my mission was…


  • Healthy Living Feature: Vegan and Gluten-Free

    The Assignment As Associate Editor, I created this quick-start guide for gluten-free readers adopting the vegan lifestyle. The focus included identifying naturally gluten-free and vegan foods, finding alternative solutions for cheese and milk, and identifying protein- and vitamin-rich choices. I developed and tested nine of the gluten-free, vegan recipes featured in the healthy living article.


  • Food Network Cupcake Wars Winner Interview

    The Assignment As Associate Editor, I interviewed Chef Kyra Bussanich, winner of Food Network’s Cupcake Wars. The gluten-free community was thrilled when Chef Kyra’s gluten-free cupcakes outperformed the gluten-filled competition. This win helped make gluten-free baking more mainstream and accessible.


  • Ask the Expert Inteview: Bone Health & Celiac Disease

    The Assignment: As Associate Editor of Delight Gluten-Free Magazine, I interviewed Dr. Michael Reed of Spine and Sport at the Hospital for Speciality Surgery. I created this article to educate readers on the impact of celiac disease and gluten intolerance on bone density and overall bone health.


  • Ask the Doc Inteview: Children’s National Medical Center

    The Assignment: As Associate Editor of Delight Gluten-Free Magazine, I interviewed Dr. John Snyder, chief of the Division of Gastroenterology, Hepatology, and Nutrition at Children’s National Medical Center, about their Celiac Disease Program. I wrote this article (while weaving Dr. Snyder’s valuable insights) to help readers and their loved ones cope with the (oftentimes overwhelming)…


  • Weego: Road Trip Safety Checklist

    The Assignment This landing page content is designed for road trippers who are unfamiliar with modern jump starter products. I created this copy as part of a multi-staged funnel campaign utilizing Weego’s website and social media to boost holiday sales. Goals Engagement: Include multiple product links and brand images to encourage the reader to explore…


  • Main Line Cosmetic Surgery

    Main Line Cosmetic Surgery

    The Assignment I contracted with Brolik Digital Marketing Agency, a Philadelphia-based digital marketing agency, to write 28 SEO-rich blog posts for Main Line Cosmetic Surgery, owned by two Philadelphia-area oculoplastic surgeons specializing in cosmetic eyelid surgery and other cosmetic procedures. A key part of writing these posts was researching and creating digestible information on the…


  • Weego: Hiking & Outdoors Preparation Guide

    The Assignment This landing page content was a key portion of a multi-stage funnel campaign that leveraged Weego’s website and social media to drive holiday sales. The target audience included adventure-seekers and wanderers who feel most at home in remote spaces but still need the peace of mind that portable power provides. I created this…


  • Weego: Fishing Trip Safety Guide

    The Assignment This landing page content targets fishing enthusiasts who boat and carry gadgets that need charging while on the water. I created a practical guide to help anglers gear up for their next fishing trip, discover cutting-edge jump starter options, and avoid unexpected challenges on the water. This was part of a multi-staged funnel…


  • Weego: Hunting Trip Safety Preparation

    The Assignment This landing page content is geared towards hunting enthusiasts who are unfamiliar with modern jump starter products. I created an action-oriented checklist to help prepare the audience for their next hunting trip and navigate unexpected challenges. This was part of a multi-staged funnel campaign utilizing Weego’s website and social media to boost holiday sales.…


  • Weego

    The Assignment I was contracted as a freelance copywriter with Brolik Digital Marketing Agency in Philadelphia, PA, to create four landing pages for a multi-staged funnel campaign using Weego’s website and social media, aiming to boost holiday sales. Weego uses cutting-edge battery technology to provide convenient portable power to people on the go (their products…


  • SeniorLiving.org

    SeniorLiving.org

    The Assignment I joined the SeniorLiving.org family as a member of their editorial team. In total, I served as the copywriter and copyeditor for 108 articles (with a byline and as a ghostwriter). Seniorliving.org sought an experienced writer/editor for complex topics, including retirement, Social Security, Medicare, Medicaid, Veterans’ benefits, and devices (such as hearing aids…


  • MYMOVE

    The Assignment As part of MYMOVE’s mission to become the leading household name in digital moving resources, I was contracted to write creative, informative, and engaging content that built brand trust and demonstrated expertise. In total, I researched, optimized, and wrote 60 blog posts for MYMOVE (with a byline and as a ghostwriter). These long-form…