Maureen E. Stanley
Writer + Editor / Social Media + Brand Strategist
Featured Work
I have had the pleasure of collaborating with a diverse range of clients, from scrappy start-ups to industry-leading brands, to create content that resonates and converts. My work spans a variety of markets, including home and garden, health and beauty, travel and hobbies, retirement and aging, as well as pharmaceutical and genetic diseases. Explore the samples below to see how I adapt my voice for each niche. Are you looking for a specific topic? If you don’t spot it in my featured work, please drop me a line.
Roastar
Created evergreen, search‑optimized content that educated readers on custom packaging, sustainability choices, and product integration from concept to shelf.
Senior Living
Served as writer and editor, simplifying complicated subjects like Medicare, Social Security, and retirement planning into reader-friendly content tailored for aging adults and their caregivers.
Flutter FETTI Confetti
Led all content creation for this ecommerce company’s website and digital channels. Managed editorial calendars and launched targeted email campaigns to drive sales and foster customer loyalty.
Weego
Developed strategic content for multiple landing pages as part of a conversion-focused funnel campaign for Weego’s portable battery jump starter line.
MYMOVE
Wrote targeted content for MYMOVE, supplied expert guidance on real estate, relocation prep, home upgrades, and outdoor living. Helped readers effectively navigate every stage of home ownership.
Spirit Airlines
Delivered entertaining content for Spirit’s popular travel destinations across the U.S. that resonated with the passengers and ranked competitively with similar airlines.
Beachcombing Magazine
Wrote historical and destination-driven editorial articles targeting well-traveled, beach-loving readers who are passionate about coastal living, exploration, and conservation.
Main Line Cosmetic Surgery
Turned complex cosmetic topics into digestible website content to support client education and decision-making. Covered surgical and non-surgical treatments.
Delight Gluten-Free Magazine
Led editorial and digital initiatives as Associate Editor, crafting articles, refining contributor submissions, managing social media and website content, and overseeing digital deliverables for advertisers.
Bristol Myers Squibb
Crafted both design and copy for eight pediatric clinical study landing pages. Ensured the educational content was presented in a clear, caring, and respectful tone.
Unique Indoor Comfort
Wrote a blog series that translated complex energy-saving concepts into easy-to-understand and actionable tips for homeowners. The content included strategic messaging and SEO keywords.
