The Assignment and Completed Copy

Bristol Myers Squibb lacked a dedicated website section for its Pediatric Clinical Studies Program. Before this project, caregivers interested in learning more about pediatric clinical studies were redirected to an external website. I was contracted to create content and the visual layout for eight landing pages. My primary role involved transforming complex clinical content into a format that was easy to understand and was delivered with compassion and respect. After creating and designing the eight custom landing pages, caregivers could now access all pediatric trial information directly on the BMS website.