The Assignment and Completed Copy

Prior to my completed contract work, Bristol Myers Squibb did not have a dedicated website section for its Pediatric Clinical Studies Program. I was contracted to create content and the visual layout for eight landing pages. Before this project, the Pediatric Clinical Studies Division had one landing page that redirected users to an external website. My role in the revamp involved transforming complex educational content on clinical studies into a format that was easy to understand and was delivered with compassion and respect.