The Assignment
This landing page content targets fishing enthusiasts who boat and carry gadgets that need charging while on the water. I created a practical guide to help anglers gear up for their next fishing trip, discover cutting-edge jump starter options, and avoid unexpected challenges on the water. This was part of a multi-staged funnel campaign utilizing Weego’s website and social media to boost holiday sales.
Goals
- Provide a valuable branded content piece that helps readers feel prepared for their (or someone else in their family) next fishing trip.
- Build general clarity around what the Weego product is and how it can help them be better prepared for unforeseen circumstances, without being overly promotional. This article aims to be valuable first, and a Weego product placement second.
Engagement: Include multiple product links, a product video, a user product review, and brand images to enhance the reader’s experience.
Catch of the Day! Fishing Trip Checklist
It’s been said that a bad day fishing is better than a good day at work. More than 44 million Americans age six and older enjoy fishing every year. Something extraordinary happens when fishing — your body starts to relax and unwind. That is, until the first nibble on the line, then the adrenaline kicks into high gear.
The Weego Team has put together some essential guidelines to help you stay safe and informed while you’re off chasing “the one that got away”. Weego promises to vouch that the catch was a 6-footer!
Know Before You Go – Water Conditions
Whether you’re casting from the shoreline, on a lake, or in the ocean, avoid unexpected situations by knowing the water conditions.
- Average depth
- Vegetation
- Bottom content
- Water clarity
- Water temperature
Broken Rods
You’ve researched, compared, and researched some more for the perfect rod. As you reel in your latest catch, suddenly your rod snaps. Don’t let the day be ruined by taking just one rod. Bring at least one backup rod along with a rod repair kit.
Getting Hooked and How to Remove Them
Sometimes fishing hooks don’t end up in the fish’s mouth. Whether someone else has miscast or you’ve hooked yourself, it’s crucial to know how to remove the hook in the least painful way. We say “least painful” because it’s still going to hurt like nobody’s business. Keep a pair of pliers on hand to remove the barb if necessary.
Invest in a Life Jacket
You totally know how to swim the doggie paddle and were on the swim team in grade school. Sometimes that just isn’t enough, and a life jacket can literally save your life. Find one that fits you properly and comfortably, and you won’t be tempted to take it off.
Rules, Regulations, and Licenses
A relaxing day fishing can turn into a pricey one if you don’t follow fishing guidelines. Check with your local government for license and tag information. Many states offer different packages, including Freshwater, Saltwater, and All-Water packages.
Engine Trouble
The worst-case scenario for professional and novice anglers alike is a dead boat battery. Enter Weego’s ultra-simple and crazy-safe portable water-resistant jump starter. With built-in protections and certified IP65 to survive and thrive in the worst conditions, these jump starters are perfect for keeping anglers reeling in the catch of the day and then getting them back to shore safely.
Embed “Weego Jumps a Motor Boat”
Check out what FishTrack thinks of keeping the Weego 44 on their boat.
Fishing Trip First Aid
Whether you buy a pre-packaged kit or build your own, a first aid kit is as important as your tackle box. Essentials include sunscreen, insect repellent, band-aids, gauze, antiseptic cream, pliers, latex gloves, Betadine, tweezers, anti-inflammatory medication, duct tape, and a utility knife.
Weego is all about using cutting-edge battery technology to provide convenient portable power to people on the go. Think of Weego products as a “Swiss Army Knife” for fishing trip safety and emergency preparedness.
Weego. Here, there, everywhere.
Insert closing CTA and holiday giveaway details.