The Assignment
I was contracted as a freelance copywriter with Brolik Digital Marketing Agency in Philadelphia, PA, to create four landing pages for a multi-staged funnel campaign using Weego’s website and social media, aiming to boost holiday sales. Weego uses cutting-edge battery technology to provide convenient portable power to people on the go (their products are like a Swiss Army Knife for safety and emergency preparedness).
The Completed Copy
The content for each landing page was tailored to a targeted demographic: hikers, hunters, fishing enthusiasts, and road trippers. I created action-oriented content that helped the reader prepare for their trip and navigate unexpected challenges. All landing pages included a variety of product links, customer testimonials, product tutorial videos, and brand images to enhance the reader’s experience.
