Maureen E. Stanley
Writer + Editor | Social Media + Brand Strategist
Crafting Words. Shaping Brands. Sparking Engagement.
Feeling overwhelmed by content deadlines and campaign targets? I’ve got your back.
Content Creation
Deliver dynamic copy that blends human-centered content with data-driven optimization.
- Serve as copywriter and copyeditor for digital and print media
- Strategize long-term content goals and build out editorial calendars
- SEO-strategic content curation, creation, and management
- Produce high-impact, evergreen content tailored for multi-channel distribution
- Customize headlines, taglines, and CTAs based on audience identification and behavioral data insights
- Collaborate cross-functionally with leadership, technical, and marketing teams
- Leverage keyword research to boost organic reach and achieve front-page ranking
- Fact-check information and verify sources for accuracy
Digital Marketing
Develop content and campaign strategies to maximize reach, deepen engagement, and drive growth.
- Oversee strategic cross-channel social media management
- Leverage CMS and email marketing platforms to streamline content delivery and enhance user experience
- Plan, launch, and manage multi-channel campaigns (organic and paid)
- Build segmented lists, design automated workflows, and track open/click-through rates to nurture leads and brand loyalty
- Lead e-commerce conversion rate optimization across digital storefronts
- Monitor and analyze KPI to measure effectiveness and impact
- Test headlines, CTAs, layouts, and offers to increase conversion rates and user engagement
- Deliver tailored social media training to equip clients with platform fluency
Brand Management
Identify and optimize brand voice while pinpointing barriers to audience acquisition and retention.
- Develop voice and values guidelines for content creation, customer experience, and team culture
- Analyze consumer behavior, competitor positioning, and industry trends to inform brand decisions
- Build comprehensive brand style guides to ensure consistent visual and verbal identity across all platforms
- Market trend assessment for brand position strength
- Maximize brand performance and identify potential pain points
- Conduct competitive analysis to monitor similar brands and identify opportunities
- Develop crisis communication initiatives
- Lead competitive audits and customer interviews
Frequently Asked Questions
Will I work directly with you throughout my project?
From our first strategy call to the final word on the page, I’m your dedicated creative partner. I craft every line of copy, no outsourcing, and absolutely zero AI will be involved. I take the time to understand your voice, values, and audience so the content feels authentically yours. Rest assured, I’m the one behind the keyboard shaping each sentence to elevate your brand.
Do you offer ghostwriting?
Absolutely! I collaborate with brands as their behind-the-scenes strategist and ghostwriter to craft high-impact, SEO-optimized content. I’m an expert at creating evergreen, long-form pieces for repurposing across platforms. You’ll receive full authorship on ready-to-publish material that reflects your voice and values.
What is your editing process?
I use a detailed copyediting checklist to ensure every piece I write hits the mark. Here are just a few of the boxes I tick off before sending the copy to you for review: Is the work grammatically sound? Does the content reflect the brand’s voice and values? Have SEO keywords been organically included? Will the copy create a feeling or reaction within the targeted audience?
What is your pricing method?
I understand that every client’s budget and scope are unique, so I offer flexible pricing options. You can choose hourly billing or a block-rate package tailored to your needs (for example, a block could include content creation for two website landing pages, one 800-word blog post, and an email campaign).
