The Assignment
The objective was to produce destination-focused content for popular Spirit Airlines routes, providing noteworthy city insights to encourage deeper exploration of Spirit’s offerings and rank competitively with similar airlines. As a contracted copywriter, I wrote the “Everything You Need to Know” and “Getting from Point A to Point B FAQs” content sections for 20 of Spirit’s travel landing pages. Spirit serves destinations throughout the United States, Latin America, and the Caribbean, expertly pairing affordable fares with top-notch service.
The Completed Copy
I researched, optimized, and wrote the “Everything You Need to Know” and “Getting from Point A to Point B FAQs” portions for 20 of Spirit’s travel destination landing pages. Each piece seamlessly blends high-ranking keywords, city-specific curated FAQs, and local tips to help readers navigate their journey with confidence and excitement.
